XOHMTM WiMAX mobile broadband customers can have information customized for their locations and personalized to their needs with new Sprint ecosystem agreements that help pioneer subscriber location services.

Sprint is building a WiMAX high-speed mobile data network which will debut commercially in Baltimore this September. Other cities are expected to receive service in the fourth quarter and beyond.

“The XOHM mobile broadband experience will be largely location-centric,”explained Rick Robinson, vice president of XOHM Services. “We’re creating a new dimension to online presence, making points of interest near your current location easy to identify and access. This ‘geobrowsing’ effect provides location context and will give XOHM members a richer personal broadband experience when they’re mobile.”

Unique location and personalization capabilities will customize information for the user at home, at work or places in between. Customers with WiMAX-capable devices such as laptops and other portable devices will have location-based information at their fingertips, easily finding businesses, entertainment or events and quickly checking weather and traffic to get there. They can search for interests, see results plotted on a map, acquire detailed information, get directions and assemble friends conveniently while mobile.

The location-enabled mobile experience will span a range of devices such as laptops, mobile Internet devices, media players, cameras and car navigation. XOHM is enabling web services application programming interfaces (APIs) so a broad collection of service developers and device partners can use location to offer increased utility for XOHM members. XOHM will offer these location capabilities with a corresponding privacy policy to make sure XOHM members are informed about how XOHM will handle their data.

"By incorporating location and local content at such a fundamental level Sprint is bringing something entirely new to the user experience," said Greg Sterling founder of Sterling Market Intelligence and senior analyst, Local Mobile Search. "And the ability of that experience to travel with the user and automatically adapt to new locations is equally powerful."

Sprint is working with WiMAX ecosystem partners and others to incorporate WiMAX technology in a range of computing, portable multi-media, interactive and other business and consumer electronic devices, and to provide XOHM customers with a unique mobile broadband service experience. Additional information can be found at www.xohm.com