21st September ,2004

Concord Camera Corp. ("Concord") (Nasdaq:LENS), a leader in award-winning, high-quality, affordably priced digital cameras, announced today that it will demonstrate its clever new wireless image transfer technology for digital cameras called WIT(TM) (Wireless Image Transfer) at Photokina next week in Cologne, Germany.

Concord will showcase the new WIT(TM) technology through a standalone prototype, a pocket-sized 2" x 2" WIT(TM)-enabled Wi-Fi device which plugs into a camera's USB port allowing photos to be transmitted wirelessly over the Internet from Concord digital cameras, as well as other cameras utilizing mass storage technology. WIT(TM) technology transmits using the 802.11b standard for compatibility with all Wi-Fi hot spots and base stations, as well as using the 802.11g standard to take advantage of the latest and fastest Wi-Fi transmission technology. It is about 1500 times faster than traditional GSM (GPRS) networks today, and will be 20 times faster than mobile 3G networks. WIT(TM) enables users to transmit a high quality 4 Megapixel image at 1/10th of a second, and video clips at up to 54MB per second. WIT transmits images by e-mail or FTP with the help of a WI-FI access point or Hotspot.

"As Wi-Fi explodes globally, we believe this type of wireless imaging technology has great potential for standalone camera accessories, as well as being integrated into digital cameras," said Jeff Mandell, VP Worldwide Marketing.

With the new WIT(TM) Technology, Concord continues a long history of cutting-edge innovation in wireless imaging. Last year, Concord introduced a Bluetooth-enabled digital camera available for under $200, the Concord Go Wireless. The Go Wireless went on to win many industry awards and accolades, including Popular Mechanics "Editor's Choice Award" at CES 2003. Concord was also one of the first camera companies to develop mass-market consumer digital cameras that could interface with cell phones via infrared signals with the Concord Eye-Q Ir, which was sold by Nokia with their 9210 Communicator.

Concord is presently evaluating WIT(TM) technology as both a standalone device, as well as an integrated module in select digital cameras.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras worldwide under the trademarks POLAROID, JENOPTIK, CONCORD and CONCORD EYE Q through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom, France and Japan and through independent sales agents. Products manufactured by Concord are manufactured in its vertically integrated manufacturing facilities in the People's Republic of China. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.